Case StudySoma Pro
How we saved a $50k Campaign.
A Brand Director's guide to preventing catastrophic retention drops before hitting publish.
The Results
+45%
Hook Retention
Bypassed the "5-second cliff" by analyzing the cognitive load curve before publish.
2x
Predicted ROI
Doubled the amount of viewers who actually saw the primary brand integration.
Zero
Exposure Risk
Tested the creative against 500K personas without risking live ad spend.
The Process
How they did it.
How a frantic post-mortem turned into a data-driven victory.
01
Upload the Rough Cut
Day 1The agency uploaded the $50k celebrity shoot to Soma before presenting to the client.
02
Soma Identifies the Drop
Day 1Soma's fMRI neural correlates predicted a massive drop-off at 0:04 because the visual pacing was too slow for a social feed.
03
Re-edit and Verify
Day 2The editor made a simple jump cut. They ran the new version through Soma, verifying the retention curve was fixed, and confidently delivered the asset.
"The client was asking why our previous expensive shoots were tanking on social. We had no objective answer until Soma. Now, we don't deliver a single asset unless Soma predicts the retention curve will hold. It completely changed our agency's pitch."
