For agents, brokers, and property platforms.
A property video either earns the showing or it doesn't. Most are scrolled past in the first 4 seconds — wide shot, swelling music, drone reveal. Soma scores every walkthrough so the moments that drive bookings actually make the cut.
BUILT FOR
High-stakes purchase. Low-attention video.
A buyer will spend $750k on a house and 4 seconds on the listing video. Your walkthrough probably opens with a drone shot and front-loads the dining room — Soma's data says both kill retention before the kitchen even appears.
Where it hurts most.
4 seconds to win a $750k decision.
Buyers swipe before the kitchen renders. The drone shot opener is killing your bookings.
Walkthroughs follow the floor plan, not attention.
Order matters. The room order should be set by retention, not by which door is closest to the front entry.
Listings are written, scored, and ignored.
Every agent is shipping the same template. The 5% who personalise the cut order — by attention — close more tours.
Walk through the property in the order attention rewards.
Soma scores every walkthrough cut against retention curves from thousands of property videos. Lead with the room that holds attention. Cut the swelling music. Pace the reveal. Land the booking — not the bounce.
Drop the walkthrough
Phone-shot footage works. Soma scores every room and every cut against retention curves from thousands of property videos.
Lead with the hook room
Soma surfaces the room that holds attention longest — usually not the one you'd pick. Open with it.
Pace the voiceover
Get millisecond cues for where to drop a fact, a price, a feature. Hit the next pattern interrupt on time.
What changes after switch-on.
+58%
Video-to-tour conversion
When the cut order is set by Soma, not by the floor plan.
−54%
4-second drop-off
Replace the drone-shot opener with a Soma-scored hook room.
<10 min
Per-listing scoring
Drop the walkthrough; get cut points and voiceover pacing in minutes.
A frame-by-frame scoring report for every listing
Score the walkthrough, get the right hook room, the right voiceover pacing, the right cut order. Built for solo agents, mid-sized brokerages, and listing platforms with thousands of homes a week.
Talk to our real estate teamCommon questions.
Quick answers about how this works for your team.
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Does it work on phone-shot walkthroughs?
Yes — Soma is footage-agnostic. iPhone walkthroughs score as well as gimbal cinematography on retention signals.
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Will it tell me what to say in the voiceover?
It will tell you when to say it. Soma flags the millisecond where viewer attention dips so your voiceover hits the next pattern interrupt on time.
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Is this useful for commercial / luxury listings too?
Yes — high-ticket listings benefit most. Buyers spend longer and Soma's pacing optimisation is what extends their dwell into a booking.
Ready to ship with proof?
Drop in a recent real estate cut. We'll show you the retention curve before you publish.
Try Soma free Or book a call