For restaurants that need to win local discovery.
Generic food videos die. The cravable, scroll-stopping ones look effortless but come from specific structural cues — sound, texture-cuts, payoff timing. Soma scores them so your team makes the kind of video that actually puts seats in chairs.
BUILT FOR
Your dish looks great. Your video does not.
Half the food videos on Reels look identical: top-down, slow-mo cheese pull, fade. Algorithms have learned to bury them. The 30-second clip that books your Friday is structurally different — and your team has no way to tell which is which.
Where it hurts most.
Cravable seconds buried in the cut.
The 1-second cheese pull is at second 22 — the moment most viewers have already left.
All food videos start to look the same.
The algorithm has learned to bury generic top-down slow-mos. Different structure → different outcome.
Local discovery is an attention war.
Geo-targeted feeds reward retention. Posting blind in your neighbourhood is the same as not posting.
Score every clip on cravability, not aesthetics.
Soma scores each frame on appetite-trigger density, audio bite-pattern, and pattern interrupt. Pick the dish, the angle, and the cut that actually retains — and the geo-targeted post that books the booth.
Shoot once, score many
Hand Soma your phone-shot footage. The model surfaces the seconds with the highest cravability score.
Cut to the appetite trigger
Soma marks the millisecond where the dish lands hardest — front-load it as the hook, not the reveal.
Post and book the booth
Ship the version Soma forecasts will save and share. Watch local reach lift in the same week.
What changes after switch-on.
+3.4x
Saves per video
When the cravable beat lands inside the first 2 seconds, not the last 10.
+47%
Local discovery reach
Algorithm rewards higher retention in geo-targeted feeds — Soma forecasts it.
5 min
Per-clip scoring
Score and re-cut a 30-second food clip in less time than the dish takes to plate.
Pick the right hero dish, the right cut, the right hook
From a 90-second shoot, Soma extracts the 7-second clip most likely to drive saves and bookings. Drop it into your social ops workflow and ship the version your local feed will actually reward.
Talk to our hospitality teamCommon questions.
Quick answers about how this works for your team.
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Does it really work on a local-only audience?
Yes — local discovery feeds reward retention and saves the same as global ones. Soma forecasts both signals.
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We don't have an in-house video team.
You don't need one. Hand the model your phone footage; Soma flags the seconds worth keeping.
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Can the same shoot become 10 different posts?
Yes — Content Remix exports every viral-grade cut from a single shoot, repackaged for Reels, TikTok, and Shorts.
Ready to ship with proof?
Drop in a recent restaurants cut. We'll show you the retention curve before you publish.
Try Soma free Or book a call