For sports teams, leagues, and rights-holders.
Highlight reels live or die in the first 6 seconds. Soma maps which moments hold fans, which dribbles waste their attention, and where the cut point should be — before the clip leaves the truck.
BUILT FOR
Highlight pacing is set by editors, judged by fans.
Your team ships clip packages in minutes after full-time, but social retention often slumps before the goal even lands. Editors lean on instinct; fans scroll on instinct. The mismatch is invisible until the analytics report on Monday.
Where it hurts most.
Highlight reels die in the first 6 seconds.
Editors lean on instinct, fans scroll on instinct. The mismatch becomes visible only on the Monday recap.
Same broadcast, ten platforms, no time.
Verticals for TikTok, square for Instagram, horizontal for YouTube — and the truck closes in 90 seconds.
Editor taste ≠ fan attention.
What looks like a clean cut may not be the moment fans replay. Without a model, you're guessing in a hot seat.
Score every cut against fan attention, not editor taste.
Soma scores every angle, replay length, and music drop against predicted fan retention. Edit a 30-second highlight that holds attention to the final whistle — and re-cut for every platform without second-guessing.
Ingest the broadcast feed
Soma scores every angle, replay length, and sound bed against fan retention as the feed comes in.
Auto-extract every viral beat
Get a ranked queue of cut points. Editors choose from the top of the list instead of scrubbing the timeline.
Re-cut for every platform
One match-day → vertical, square, and horizontal cuts, each scored for the platform-specific attention curve.
What changes after switch-on.
+62%
Highlight watch-through
When edit length and pace are scored against retention before publish.
−9s
Time to viral cut
From "broadcast moment" to "platform-ready" — pace and re-cut suggested live.
5x
Cuts per match-day
Soma extracts every viral-grade beat from the broadcast feed automatically.
A retention forecast for every cut, before the truck closes
Live broadcast feeds, post-game packages, social-first vertical edits — all scored, ranked, and re-cut against fan attention. Built for clubs, leagues, and rights-holders who need to ship in minutes.
Talk to our sports teamCommon questions.
Quick answers about how this works for your team.
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Does this run on live broadcast feeds?
Yes — enterprise deployments support latency-sensitive scoring on incoming SDI/RTMP feeds, with cut suggestions surfaced inside the editor.
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Will it work on niche sports without big training data?
Cognitive load and pattern-interrupt scoring are sport-agnostic. The model has been used on football, cricket, F1, and combat sports without retraining.
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Can our editors override Soma?
Always. Soma is a recommendation layer, not a gatekeeper. Editors keep the final cut.
Ready to ship with proof?
Drop in a recent sports cut. We'll show you the retention curve before you publish.
Try Soma free Or book a call